Category: Branding

by Liz Jansen Manufacturers spend millions to create an image through advertising, public relations, and sponsorship. And the job is never done. To keep their brand front and center, they need to be out in the public, with a consistent …

10 Ways to Keep Your Brand Fresh Read More »

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by Liz Jansen Learn personal branding tips from the experts. Motorcycle manufacturers go to great lengths to establish, protect, and strengthen their images. This extends to how and where logos are shown, their corporate colors, the attributes of the people …

10 Personal Branding Tips Read More »

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by Liz Jansen After being away from the new motorcycle market for many years, I’d lost touch with what was available. Although the bike I purchased to get back into riding served its purpose, it was not suited to my …

10 Signs You’re Not Living Authentically Read More »

by Liz Jansen Motorcycles are designed to serve a defined purpose—and to do it well. That’s not to say you can’t make modifications, but, generally speaking, it’s not a good idea to push a bike to serve a purpose it …

10 Attributes That Make You Unique Read More »

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Branding is essentially a marketing term used to categorize you and convey a specific message. It’s NOT who you are. It’s the perception of who you are and like beauty, it’s in the eyes of the beholder. As a child, …

7 Branding Strategies to Avoid Read More »

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Branding is the tangible way you reflect personal philosophies and personalities. Essentially, brands are the external representation of your inner self. They reflect your values, perspectives and interests.   7 Ways to Create a Brand   Birth Identity. Manufactures produce motorcycles, …

7 Ways to Create a Brand Read More »

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“Brand” a marketing term used to categorize us and convey a specific message. It’s not who we are. It’s the perception of who we are and like beauty, it’s in the eyes of the beholder. As a child, my dad …

7 Ways to Live Your Brand Read More »

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Learn personal branding tips from the experts. Manufacturers go to great lengths to establish, protect and strengthen their image. This extends to how and where logos are shown, corporate colors, the type of people they hire and the activities they …

9 Personal Branding Tips Read More »

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Perhaps it’s the late arrival of spring that’s got you feeling restless. Or perhaps it’s something deeper. After being away from the new motorcycle market for many years, I’d lost touch with what was available. Although the bike I purchased …

9 Signs You’re Not Living Authentically Read More »

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Manufacturers spend millions to create an image through advertising, PR and sponsorship. And the job is never done. To keep their brand front and center, they need to be out in public, with a consistent message and creative new ways …

9 Ways of Keeping Your Brand Fresh Read More »

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