Women Riders’ Forum at IMSS – Branding

This is the third of three articles describing the 3-series women riders forum at the International Motorcycle Supershow, January 6 – 8, 2011 at the International Centre, Mississauga. This forum takes place on January 8 at 11:00 a.m. in the Ontario Room with guest Hazel Carson.

Join in for one or all of this three-part series. Through a series of presentations and interactions, Liz and her guests, women whose stories are in the book, will share experiences and lessons learned on the Road to Empowerment. The ideas will inspire you in every day life and you’ll approach riding with a deeper understanding of yourself. You’ll meet other like-minded riders, enjoy the camaraderie and discover the strength which exists within the riding community.

We all wear labels. We all form impressions of others based on the labels they wear. The friends we choose, the pastimes we enjoy and the associations we belong to, all paint a picture of our personal brand. Professionally, the ways our brand is reflected include the organizations we work for, our positions in the organization, how we make decisions and how we respond to change.

What happens when those two brands don’t match?  And what if neither one of those projects our authentic nature?  What does being a motorcycle rider say about who we are?

Often what we see in others is something we see – or want to see – in ourselves. We’ll explore how we build our unique brand and how in turn, we develop as leaders, role models and change agents.

As a senior career transition consultant, people were surprised to learn that Hazel, a corporate executive in a conservative suit, rode a bike, especially when they learned it was a Gold Wing! Yet when they did, it became a point of connection. Hazel will share how her bike became a part of her brand.

You will come away from this session with a greater understanding of the brand you’re projecting and how to build the brand you want.




Author, writer, and student Liz Jansen combines her artistic mediums to create stories that inspire readers to embark on their own journey of self-discovery.